Marketing Geek ← Marketing Insights Collected, Curated and Created by Marketing Geeks for Passionate Professionals

Understanding SEO – Relevancy and Trust

Mar

2013

If a publication can become the listed source for hundreds of other articles, publications and reports, there is often little doubt of its quality, relevance or trustworthiness. The same is true for websites, where each attribution, link, serves as a ‘vote’ for your content. For any given search, search engines like Google hope to offer ...

The answer wasn’t obvious until it was

Feb

2013

Sometimes we discover that the impossible can be accomplished given an incredible set of circumstances. Take the ancient Chinese tradition of egg balancing. Tradition declares that on one day, Lichun – which usually falls around February 4 – one can balance a fresh egg on its end (It’s a real thing, we promise). The tradition ...

It’s not Rocket Science, It’s Relevance – Zen and the Art of SEO

Jan

2013

Search engine optimization has changed a lot in the past few years and the past few months have been especially turbulent. However, the most holistic way to understand the SEO landscape consistently prevails as the source of best-practices. It’s not a card game where it’s your business against some secret algorithm you can game. It’s ...

Does Your Landing Page Ask Too Much, Too Soon?

Dec

2012

Does Your Landing Page Ask Too Much, Too Soon? Before we talk about how to improve your marketing and the conversion rate of your brand’s offer, I need to ask you something. I know we just met, but I really feel like we should get married. I know what you’re thinking, and I know you ...

Four Digital Marketing Lessons from Ron Popeil

Nov

2012

Born on the boardwalks and perfectly honed to help uncover your brand’s true value, the art of the ‘pitchman’ balances levity, information and clear invitations to become a customer in a method so strong that we all once felt like the Snuggie was a good idea. (It totally is). The secrets of great pitchmen like ...